The Whatevr Lifestyle
Confidence Worn™
Our Mission
We design premium, versatile apparel to elevate your casual wardrobe with refined comfort, modern style, and all-day wearability.
Created for individuals who express confidence in their own way - whether subtle, bold, or unapologetically loud - WHATEVR delivers high-quality clothing to make you look and feel your best, every single day.
Every garment is designed for elevated comfort, using premium fabrics that are both luxurious and highly functional.
Confidence Worn
Clothing can impact your confidence, both internally and how you are perceived by others.
This is the principle of "enclothed cognition" - the idea that clothing does more than cover you; it changes the way you think, move, and show up. WHATEVR clothes influence how you feel in the moment: more confident, more assured, more present.
WHATEVR is designed for those who wear their confidence on their sleeves.
Our Collections
Premium everyday essentials designed for simplicity, comfort, and quiet confidence.
Premium, comfortable everyday apparel crafted for refined boldness and balanced confidence.
Premium, bold essentials crafted for unapologetic confidence.
Minimal presence featuring tone-on-tone designs for quiet luxury and inner confidence.
A playful, confident collection made with soft, durable essentials for kids and youth who already get it
